Purpose Rebrand

For our graphic design workshop in Foundation Year, our brief was to rebrand a music artist, and remake one of their album covers. I picked Justin Bieber as my artists, as he had just released a new album, and had in a way rebranded himself.

I found inspiration in one of his music videos from the album, and used that as a basis to redesign Purpose and rebrand him with a website and a business card.

For the album cover, I wanted to create something unique that would make the physical album covers more exciting. I created a design using a picket-fence animation technique, which made the redesigned logo rotate as the album was opened.